The Caitlin Clark Effect is alive and well (beyond well), as TV viewership has skyrocketed to unprecedented levels. Hundreds of thousands of people tuned into the Indiana Fever against the Atlanta Dream on Monday night, which saw NBA TV gain historic numbers.
The game averaged a rating of 0.33 with 617,000 viewers. That number is the most watched WNBA game ever on the channel.
Previously, the record was 210,000 viewers. Indiana and Atlanta almost tripled the last record.
Also, speaking on the men’s side of viewership, this game out-ranked all but one of the NBA’s games on NBA TV.
It is a great time to be alive for women’s sports and the NBA TV network.